The Allure Retail store Is Now Open up and Welcoming Keen Natural beauty Purchasers in New York Metropolis

At its chic spot on New York City’s Lafayette Avenue, the Allure Shop invitations consumers to peruse products and solutions from additional than 150 models, which includes Neutrogena, Danessa Myricks, La Roche-Posay, Dermalogica, and Bobbi Brown that have all gained coveted places on Attract‘s print and electronic webpages. In addition to a splendor-shopping instant that incorporates themes like Allure‘s Greatest of Attractiveness Awards, the workforce powering the new boutique is making sure that the inclusivity valued so a lot in Attract‘s material interprets to the shelves. Attract is performing with Aurora James, founder of the 15% Pledge, to attain the target that 15 percent of the brand names carried in-retail store are from Black-owned enterprises. 

“We are so thrilled to open the doorways to the Attract Shop and welcome individuals who are by now section of our viewers and all those who may perhaps be meeting Attract for the initial time,” editor in chief Michelle Lee claimed in an announcement. “This area presents an incredible option to highlight Allure’s favored brands and provides buyers the probability to encounter our editors’ picks, which include the Ideal of Attractiveness Award winners, all in a person put.”


That put features an remarkable array of tech options to boost the shopping knowledge: augmented-reality virtual attempt-ons, QR codes to hook up buyers with pertinent solution content material, and wise mirrors. And, in addition to providing  Allure‘s most loved merchandise, the editors who choose them will regularly host in-keep functions, tutorials, and master lessons. 

The enjoyable starts on July 1, during the Attract Store’s frequent hrs from 11 a.m. to 7 p.m. Be a part of us at 191 Lafayette Road in Manhattan and visit for far more data.

Additional on elegance browsing:

Now look at Michelle Lee’s whole make-up regimen in genuine time:

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