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London architectural studio Sybarite has paid out tribute to Ferrari’s legacy in the automobile brand’s life style idea shop, which attributes a scarlet glass wall that remembers a racetrack and a terracotta facade that nods to its Italian heritage.
Uncovered here in photos shared exclusively with Dezeen, the retailer is arranged across a single open up-approach flooring in a 1980s constructing in Maranello, northern Italy, exactly where Ferrari’s manufacturing unit is found.
The opening of the keep will coincide with the start of Ferrari‘s first fashion selection on 13 June, which has been made beneath the imaginative course of Italian designer Rocco Iannone.
Sybarite, which received the venture in a privately held opposition, was questioned to make a retail atmosphere to showcase the vogue direction and serve as a location for Ferrari System 1 lovers to immerse by themselves in the manufacturer.
For the exterior, Sybarite created a colonnaded terracotta facade – a product that has been made use of in Italian development for hundreds of years. It references the standard colour of the roofs of Modenese homes and the historic domes in Italian architecture.
In distinction to the building’s traditional exterior, the interior room options sinuous forms and shiny purple and white surfaces.
A wall of glass in Ferrari’s signature crimson sweeps through the store’s interior and is intended to replicate the curves of the brand’s Fiorano Circuit keep track of.
“The ripple of the glass offers the sense of speed and movement, its ribbon-like sort is a direct reference to the cars and trucks transferring swiftly about the Fiorano Ferrari Circuit,” Sybarite co-founder Simon Mitchell informed Dezeen.
“The curve of the glass invitations the customer into the house from the exterior. The signature opaque pink gradient denotes velocity and is a nod to ‘race red’ (Rosso Corsa) perfectly known to Ferrari fans.”
A wall of white bricks powering the glass wall serves as a backdrop for the store’s products and solutions. These clay bricks signify the clay-modelling course of action that is used to make Ferrari prototypes just before the cars and trucks are turned to metal kinds.
Somewhere else, cylindrical columns with backlit display circumstances in coloured acrylic showcase little objects and extras these kinds of as sun shades and Ferrari models, and a curving metal shelving method, which emerges out of the clay brick wall, expands to turn into a retail screen with shelves and rails.
An installation of the brand’s Cavallino symbol (Italian for the Prancing Horse) sits around the entrance. Designed from black steel sheets, it appears to float, separate and come collectively to build a suspended framework that can be observed as a whole from diverse angles.
Upcoming to the entrance of the retailer sits a head map-influenced installation, consisting of a purple grid that recreates the map of the Fiorano circuit, lined with movable images of the creative procedures at the rear of the merchandise.
A a lot more personal room within the retail store is committed to capsule collections and specific collaborations.
This capabilities 3 display locations furnished in acrylic, wooden and leather with touches of brushed aluminium, when a keep track of set into the wall showcases Ferrari initiatives.
To support the layout course of action, Sybarite worked with references from the Ferrari archives and with the Ferrari Diversification staff to pick resources that are synonymous with its car-generating course of action, as very well as the locality of Maranello and Italy as a entire.
“It was a serious thing to consider that we did not make the retail spaces as well museum-like,” defined Mitchell.
“The style and design subtly one-way links Italy and Ferrari as synonymous with every single other by means of architectural fixtures and material design and style codes. We sourced clay locally and focussed on craftsmanship from the area,” he included.
Material references utilised all through the interior include mahogany, which was applied to make the original Enrico Nardi steering wheels of the 1950s and 1960s, and brushed aluminium, which is made use of in the second stage of the Ferrari car or truck-making method.
Smoked acrylic handled with a specific smoky bronze complete nods to Italian modernists that worked in lucite, this sort of as Guzzini and Castelli, and the poured concrete floor recollects the pit lane and the Ferrari manufacturing unit ground.
Yellow alcantara – a suede-like material that is employed in the car or truck interiors – is utilized to line the dressing area walls, and leather and stitching specifics pay out homage to the brand’s historic collaborative connection with home furniture maker and leather-based expert Poltrona Frau.
“This is section of a wide technique for Ferrari – we have established a new purchasing expertise and a new structure notion which embodies the values of innovation, design and overall performance of the Ferrari,” Ferrari main brand name diversification officer Nicola Boari advised Dezeen.
“The house has been entirely renovated and redesigned in accordance to the company’s plan to establish and extend into the way of life section, turning into the 1st venue for the debut of the new garments and equipment collections under the resourceful course of Rocco Iannone.”
The retail technique will be rolled out to the brand’s Milanese flagship shop in September, followed by a dual opening abroad with destinations in Los Angeles and Miami.
Other retail interiors by Sybarite contain the Miami shop of vogue label Joseph, which is anchored by a black metal corkscrew staircase.
Pictures is by Paola Pansini.